Explainer Animation Videos: How to Seriously Upgrade Your Business Communication
- Pixozone
- Oct 3
- 7 min read
Updated: 11 hours ago
Think about it: people online have the attention span of a goldfish. You have, like, two seconds to show them what you've got. A wall of text? Forget about it. A boring picture? Yawn. The best way to get someone’s attention now is with a cool explainer animation video. If you want to get ahead, this isn't just a good idea—it's the most important thing you can do.
Think of Explainer Animation Videos as short, fun, and useful videos—usually from 30 seconds to two minutes. They tell people what your company does, what you sell, or explain a tricky idea. They mix a good story with cool visuals to make things easy to grasp and remember.
Consider this your ultimate guide. I will break down everything about explainer animations, from 2D versus 3D styles to how they help you get seen online and get more customers. I’ll walk you through how to make the videos, what programs are used, how much it costs, and give you the info to make or commission a video that'll give you the best bang for your buck. Get ready to use the power of animated stories and make your brand stand out.
Part I: Why Explainer Animation Videos Are So Good
1. How Our Brains Love Animation
Why visuals win: Your brain can process visual info super fast.
Stories that stick: When you use a story that people connect with, they remember it better.
Making the complex simple: Animation can show things that are hard to picture, like how software works or how money moves.
2. Videos and Getting Seen Online: A Perfect Match
More time on your page: People hang out longer on a site with a video, and that helps you rank higher on search engines.
Video spots on search pages: A video can help you pop up in those cool video sections on Google.
YouTube power: Put your video on YouTube (the second biggest search site) and share it to get seen in two places.
Links to your site: Good videos get shared, and that gets you links back to your site.
3. How Videos Help Your Business
More customers: Stats show that having a video on your page can seriously boost how many people buy.
Less customer support: Explain stuff in a video and you'll get fewer support questions, saving you cash.
Better sales: Videos give your sales team something cool to show people.
People remember your brand: Animation helps you keep your brand looking and sounding the same, which builds trust.
Part II: All Kinds of Explainer Animations
There are tons of animation styles, so pick one that fits what you're saying and what you can spend.
1. 2D Animation
What it is: The most common style. It uses flat images and is all about telling a story.
Types:
Character-based: Great for showing how people solve problems and connecting with them.
Flat/Info-based: Uses graphics and icons. Best for showing data or steps.
Good stuff: Cheaper, quick to make, and great for stories.
Not-so-good: Can look too simple for fancy products.
2. Motion Graphics
What it is: Uses shapes, words, and data instead of characters. It’s graphic design that moves.
Best for: Stats, reports, financial concepts, or brand stories. Often used with real video.
Good stuff: Looks clean, good for showing data fast.
Not-so-good: Not as good at connecting emotionally.
3. 3D Animation
What it is: Uses 3D models to make things look real.
Best for: Showing off products, machines, or how things work in the body.
Good stuff: Looks amazing, great for showing details.
Not-so-good: Costs more, takes longer, and you need pros to do it.
4. Whiteboard Animation
What it is: Looks like someone is drawing on a whiteboard.
Best for: Teaching stuff, showing steps, or making hard topics easy.
Good stuff: Keeps people watching and helps them remember.
Not-so-good: Can look a bit old-school if not done well.
5. Other Styles
Screencast: Shows what’s on a screen. Good for software companies.
Stop-Motion: Uses real objects that are photographed. Good for a fun, unique look.
Live-Action/Animation Mix: Mixes real video with animation to make things better.
Part III: How to Make an Explainer Video
Making a good explainer video takes steps and people with skills. Knowing how it works helps you get it done right.
Stage 1: Plan
A. What's Your Goal?
What do you want people to do? Buy something? Learn something?
Who are you talking to? What do they care about?
What’s the one thing they need to remember?
B. Write a Script
Use a formula: Problem, Solution, Benefit, and Call to Action.
Keep it short: About 150 words per minute of video.
Make it sound like your brand.
C. Draw a Storyboard
Draw each important scene and match it to the script.
Decide how things will look and move.
D. Record the Voiceover
Pick the right voice for your audience.
Make sure the sound is super clear.
Stage 2: Make It
A. Visuals
If you need characters, make them match your brand.
Design the scenes and graphics.
Pick colors that match your brand.
B. Animate
Move things around frame by frame.
If you have characters, make them move smoothly.
Animate text and data to make it pop.
Stage 3: Finish It
A. Sound
Add sound effects to make it real.
Pick music that fits the story.
Mix everything together so it sounds good.
B. Get Feedback
Let people see it and tell you what they think.
C. Get It Out There
Make sure it looks good on different devices.
Part IV: Who Needs a Video?
Videos help everyone, but some businesses really need them.
Software Companies: Show how complex software works with animation.
Financial Companies: Use motion graphics to look professional and explain tricky stuff.
Health Companies: Use 3D animation to show medical processes inside the body.
Online Stores: Use short videos on your product pages and social media to drive sales fast.
Schools: Use whiteboard animation to make learning fun and clear.
HR: Use animation to make training consistent and engaging for new employees.
Part V: What You Need
1. Software
Style | Recommended Software |
2D Animation & Motion Graphics | Adobe After Effects, Adobe Illustrator, Toon Boom Harmony |
3D Animation | Blender (Free), Autodesk Maya, Cinema 4D |
Whiteboard & Simple Video | VideoScribe, Vyond |
2. Time
Production Stage | Estimated Time |
Plan (Goal, Script, Storyboard) | 2–4 Weeks |
Voiceover & Sound | 1 Week |
Animate (Visuals & Motion) | 3–5 Weeks |
Total Production Time | 6–10 Weeks |
3. Costs
Costs depend entirely on your chosen approach: hiring a professional studio will cost more than using a freelancer, and 3D animation costs more than 2D. A professional voiceover will also increase the budget.
Part VI: Get It Seen
1. On Your Site
Put the video at the top of your page.
Use code (like Schema markup) to help search engines understand your video.
Add a transcript for people to read and for search engines to index.
2. YouTube and Social Media
Use strong titles with keywords.
Write good descriptions with links.
Use cool thumbnails that make people want to click.
3. Where to Share
Embed it on your website.
Share it in email campaigns.
Use short clips on social media (Instagram Reels, TikTok, etc.).
Conclusion:
Explainer Animation Videos are great for getting attention and getting people to act fast. If you want to get more customers and make your brand message crystal clear, learning about the different styles and how to make them is essential. It takes planning and skill, but it’s worth it.
Want to turn your ideas into cool animated stories?
Ready to transform your complex ideas into captivating, high-converting animated stories?
Schedule a free discovery call today and a get a quote for your project. Hire us directly on Upwork.com for faster delivery timelines.
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Industry Expertise (Medical & Tech Explainers)
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The Technical Advantage: Tools & Quality
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Pricing & Getting Started
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