3D Animated Commercials- How They Are Created

Making a great 3D animated commercial takes several steps, mixing art and tech. This guide explains each step in detail, from the initial idea and character design to animation, rendering, and getting the final product ready for different screen sizes. See how each stage helps commercials grab attention in today's busy online world.

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Table of Contents

1. Intro to 3D Animated Commercials

2. Getting Started: Ideas to Storyboard

   • Concept Development

   • Scriptwriting

   • Storyboarding & Animatics

   • Character, Environment, and Prop Design

3. Production

   • Modeling (Characters, Environment, Props)

   • UV Mapping and Texturing

   • Rigging and Skinning

   • Animation

   • Lighting and Rendering

4. Post-Production

   • Compositing & Visual Effects (VFX)

   • Sound Design and Editing

   • Color Grading

   • Getting it ready for Social Media (Horizontal & Vertical)

5. Delivery: Exporting and File Types for Platforms

6. Why Pick Pixozone for Your Next 3D Commercial?

7. Call to Action

1. What's Up with 3D Animated Commercials?

3D animated commercials mix cool animation with awesome visuals to tell stories. Big brands all over use them to show off what they sell, break down their services, and get people interested through ads on TV, social media, and even those digital billboards you see around.

What's so cool about 3D animation? Well, it can:

• Make things look real or super stylish to get folks feeling some type of way.

• Show complicated ideas in a way that's easy to get.

• Do stuff that couldn't happen in real life, like crazy stunts or magical places.

• Change how your content looks, so it fits any platform, like wide videos for TV or those tall ones for phones.

2. Getting Ready: From Ideas to Storyboards

Coming Up with Ideas

Every amazing commercial starts with a solid idea. This part is about figuring out what the main point of the video is, who it's for, how it should feel, and how it should look. Ask yourself: Who's watching this? How do we need them to react? When you know what you're trying to do, it makes making decisions and staying on track way easier.

What to Do:

• Get the lowdown from the brand.

• Look at what's going on in the market and what the other companies are up to.

• Brainstorm and put together some visuals to get a feel for things.

• Know what you need to end up with (wide or tall video, how long it should be, where it's going to be shown).

Writing the Script

The story turns into a script, which is just a scene-by-scene look at what you'll see, hear people say, and have someone narrate. A good script gets straight to the point, makes you feel something, and is written with video in mind.

Storyboarding and Making Animatics

Storyboards turn the script into pictures, kind of like a comic, showing the important parts, how the camera will look, and how things will move from one scene to the next. Animatics are simple, quick animations of the storyboard with basic movement and sound. This assists setting the rhythm early.

How Does a Sample Animatic Looks Like

Character, World, and Item Designs

Character Designs: This is how characters come to life. Designers find images for inspiration, sketch lots of different shapes, and draw detailed views all around each character. First, they figure out things like body shape, art style (real, cartoon-like, or something else), clothes, and faces to fit the project's vibe.

• Inspiration: Body shapes, clothes, personality

• Quick sketches: Strong shapes, cool poses

• Views from all sides: Front, side, back

World and Item Designs: Designers put lots of detail into each place, whether it's a real location or something from fantasy. What they pick for colors, buildings, and lighting is super important. Items like products, tools, and furniture are designed to match the look.

Making the Stuff

Modeling (Characters, Worlds, Items)

Modelers use 3D programs like Blender, Maya, and 3ds Max to turn 2D designs into 3D objects. This means:

• Blocking: Starting with basic shapes to get sizes right

• Sculpting: Adding details like muscles, folds in clothes, and face parts

• Polishing: Making sure the shapes are simple so they run well

UV Mapping and Texturing

UV Mapping: This flattens 3D surfaces onto a 2D layout, so textures (like skin, wood, or metal images) can be painted on and wrapped around the object.

Texturing Steps:

• UV unwrapping to make the layout

• Painting textures in programs like Photoshop or Substance Painter

• Making maps for bumps and reflections to make it look real

Textures, whether realistic or cartoony, set the tone for the animation – shiny and modern for technology or hand-painted for a fun brand.

Rigging and Skinning

Rigging means setting up a digital skeleton for each character or object. You link the 3D model to bones, joints, and controllers. This lets animators easily pose and animate characters, making even tricky movements look real.

Key steps:

• Put bones where the joints should be (like the spine, shoulders, and knees).

• Create controls for the face, hands, or props so you can get very detailed movements.

• Connect the 3D model to the skeleton (this is skinning). Adjust how the skin stretches, so it doesn't look weird when the character moves.

Animation: Making It Move

Animators work on each part of a commercial, moving characters, objects, and backgrounds. They usually do this in one of two ways:

• Keyframe Animation: Animators set up poses for the main parts, and then the computer fills in the rest.

• Motion Capture: They record real people moving and use that data to control the characters, which makes it look natural.

Sometimes, they work on faces and speech separately, using special tools.

If they get the timing and acting right, the animation can be really exciting and full of feeling.

Lighting and Rendering

Lighting is like faking light to help you look at what's important, set the mood, and make you feel something. People who do this use different tricks, like:

• Three-point lighting: Main light, plus fill and rim lights to make things clear

• Ambient/volumetric lights: To create feels like fog, sunshine, or crazy shadows

• HDRI for realism: Adding reflections like you see in real life

Rendering turns what you made into the video, using computer power. Sometimes it takes a few tries:

First try(main look), then shadows, reflections, and masks to mix it all later.

4. Post-Production: Making it Look Great

Compositing and Visual Effects

This is where we put everything together. We add motion graphics, cool effects like smoke or sparks, and blend the 3D stuff with the background. We also fix any visual problems or do touch-ups here.

Sound Design and Editing

The editors put the animation together, add music and voices, and put in sound effects. Good sound design makes everything feel real and stick in your mind.

Color Grading

We adjust the colors, brightness, and stuff like that to make it look good and match what the client wants. This makes the project have feeling.

Social Media Formatting (Horizontal and Vertical)

To get the most out of your commercials, export them in various sizes:

• Horizontal/Landscape video (16:9/1920x1080): Normal for TV, websites, and YouTube.

• Vertical (9:16/1080x1920): Needed for Instagram Stories, TikTok, Snapchat, and Reels.

• Square (1:1/1080x1080): Sometimes it is for Instagram and Facebook feeds.

Changing formats usually means tweaking the layout, resizing characters, and editing captions so everything important is easy to see, no matter where it is posted. This is super important for today's social media stuff.

6. How to Send It: Exporting and File Types

Studios usually export animations in formats that look good and work everywhere:

• Image Sequences (PNG/TIFF/EXR): Render these first for more options later. They can be made into any video format.

• MP4 (H.264): Works on social media, websites, and computers. Good quality and file size.

• MOV (Apple ProRes): Top-notch quality, good for TV or pro work.

• Other Formats: Animated GIF (for web banners), FBX/GLTF (3D stuff for AR/VR), or layered .PSD/.AI (if you want to keep editing).

Every social media spot has its own rules. Here are the main ones:

Platform	Horizontal	Vertical	Square	Main Format
YouTube	1920x1080 (16:9)	1080x1920 (9:16, Shorts)	1080x1080	MP4, MOV
Facebook/IG	1280x720 (16:9)	1080x1920 (9:16, Stories)	1080x1080 (1:1)	MP4, MOV
TikTok	Not primary	1080x1920 (9:16)	Not primary	MP4
LinkedIn	1920x1080 (16:9)	1080x1920; 1080x1350	1080x1080	MP4, MOV

You'll get versions with and without captions, different length edits, and intro/outro branding for any campaign need.

6. Why Go with Pixozone for 3D Animated Commercials?

Check-out our page for more 3D Animated Commercials.

We're pros at:

• Full service: We handle everything from start to finish, giving you every file type you need for TV, online, phones, and social media.

• We know our stuff when it comes to global brands in medicine, health, and everyday products.

• We sweat the small stuff at every step, creatively and technically.

• Easy changes and talking straight to the artists – we'll make your idea a reality.

  
  

7. What to Do Next: Get a 3D Animated Commercial Made Just for You

Want to grab people's attention with an awesome 3D commercial?

Visit Pixozone.com to view our portfolio or go straight to Get a Quote for a no-commitment estimate tailored to your project.

Hire us directly on Upwork.com for faster delivery timeline.

Make your brand stand out. Give people something cool to look at. Let Pixozone help you from the first idea to getting it out on social media.

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Pixozone: Full-Service 3D Animation Agency & Product Visualization Studio

3D Commercial Animation & Product Visualization Services

We are a specialized 3D animation agency focused on producing high-quality 3D commercial videos for brands worldwide. From concept to final delivery, we handle the entire process of creating engaging, photorealistic content designed for modern advertising platforms.

Our Core Commercial Animation Services

Our expertise lies in developing premium animated advertising content, including:

• 3D Animated Commercials for TV and Web

• 3D Product Commercial Animation

• Animated Promotional Commercials 3D

• 3D Commercial Animations for TV

• 3D Ad Animation for Brands (including 3D commercials animated)

We specialize in high-end visuals, such as Luxury Product Video and Apple-Style Product Video, ensuring your brand message is communicated with visual sophistication.

Product Animation & Visualization

We are masters of product CGI, offering targeted services to showcase your product perfectly:

• 3D Product Animation

• Product Visualization

• CGI Product Animator services

• Product Marketing Animation

• Creating dynamic Website Hero Animation

Our technical goal is always Photorealistic Rendering and High-End Rendering to make your product indistinguishable from reality.

Advanced CGI & Motion Design Expertise

Our in-house team of 3D Motion Designer and CGI Artist specialists are proficient in the industry's leading software and techniques:

Focus Area	Key Technologies & Techniques
Software Mastery	Cinema 4D, Blender, Maya, Unreal Engine, 3DS Max
Rendering Engines	Octane Render, Redshift, Vray, Mental Ray
Advanced Techniques	3D character animation (including lip syncing animation and walking animation), 2D and 3D animation combined
Core Skills	3D motion graphics, 3D modeling and animation, Visual Effects (VFX)

Other Specializations

We also provide specialized 3D computer animation for niche markets:

• Biology 3D Animation (e.g., lungs 3D animation)

• Character design, including blender character design

• 3D Rendering Animation and high-quality 3D animation for web and enterprise.